Elisa Salatti

Digital specialist

About me

My name is Elisa and I own 4 bikes. When I was 16, I picked up my first camera and I was immediately fascinated by the communicative power of moving images.

Over the years I’ve been drawn closer and closer to the world of marketing and communication. As a result, I’ve decided to focus my training and professional journey in that direction.

In my free time I enjoy creating videos, some of which have won awards at a regional and national level.

I define myself as a creative person, always ready to learn and challenge myself. I take the jobs entrusted to me seriously, but I always try to bring a little joy to the workplace (there is only one life, better to spend it with a smile on our face!).

Skills

Campaign design, target and KPI analysis.

Creation of digital media assets for different channels (tv, social, web, etc):

  • graphics for printing, like leaflets, posters or brochures, and for web, such as banners or images for social media posts;
  • shooting and editing of tutorial, corporate, event and commercial videos;
  • aerial shots (UAS A1-A3 certified drone pilot, Open category);
  • SEO oriented copywriting (web pages, blogs, posts, etc);

Web applications/pages usability and accessibility (WCAG 2.0) studies, also using UX tests.

Creation of “mobile first” websites (use of CMS like WordPress or cloud-based web development services, such as Wix.com).

Knowledge of HTML5, CSS3 and JavaScript.

Use of professional software and web tools, like Adobe Illustrator, InDesign, Photoshop, Premiere Pro, Google Analytics, My Business, Trends, Ads and Hootsuite.

Palmarès video contest

"Mai in silenzio, cotro la violenza di genere"

1st place, 2018.

Video's title: "Non sono solo parole"

"Sicurezza stradale"

1st place, 2018.

Video's title: "Non finisce così"

"Internet e minori"

2nd place, 2015.

Video's title: "Immersi nella rete"

Professional experience

Since September 2017

Digital specialist

@ Banca di Pisa e Fornacette Credito Cooperativo

Responsabilities:

  • design and monitoring of advertising campaigns;
  • media assets creation (graphics, videos, banners, DEM, etc);
  • monitoring of social pages and assistance in drafting the editorial plan.

Since April 2014

Videomaker, Digital specialist, Web developer - collaborations

@ Telegranducato di Toscana Srl

Responsabilities:

  • camerawoman;
  • assistant director;
  • videomaker for the creation of commercials;
  • live streaming operator (supervision of audio-video live events simulcasted on different web/social platforms).

September 2016 – Dicember 2016

Research assistant

@ Human Interfaces Information System Laboratory of ISTI, CNR of Pisa

Design, development and usability evaluation of 3 cross devices web applications. The apps’ focus was the interaction between different technologies, like public displays, Kinect, smartwatches and smartphones.

September 2013 – October 2013

Script supervisor

@ L’ombra somigliante cinematografica

Collaboration during the shooting of the short film “In volo”.

Education

Master’s degree in Digital Humanities (’Informatica Umanistica​‘)

@ University of Pisa

Main subjects: web design, programmatic advertising, UX, 3D acquisition and modeling, technologies for web marketing.
Expected graduation: January 2022.

Bachelor’s degree in Multimedial arts​​

@ Academy of Fine Arts of Carrara

Main subjects: audiovisual content production and editing, graphic design, multimedial productions.
Final grades: 110/110. Year: 2014.

Additional class

  • June 2018
    PRIVACY: il trattamento dei dati secondo il GDPR” professional course, held by CNA Servizi of Livorno;
  • April 2018
    General Data Protection Regulation” professional online course, held by KPMG;
  • January 2018
    Storytelling and Public Speaking course.

Other certifications

  • June 2021
    UAS A1-A3 Remote Pilot Certificate (drone pilot) issued by ENAC;
  • April 2015
    Qualifying certificate of “Agente e rappresentente di commercio”;
  • 2009
    ECDL.

Contact


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